Neil Howe and William Strauss' seminal book written in 1997 is more relevant today than ever. Must read!
A statistical look at how they compare to previous generations at the same age.
"A work atmosphere that includes work-life balance, transparent company culture, frequent 360-degree feedback, continuing education, opportunity for social connectedness, mentorship and reverse mentorship, and anything else that develops"
"Contrary to previous generations, Gen Yers were brought up in an atmosphere of equal relationships and co-decision-making."
"So what does this mean? I think the Economist are wrong to think that the relationship of income to fertility is changing. This implies as societies get richer, then they will become more fertile. What I think it is picking up is that wealthy women can afford the childcare, and the IVF that all women need to boost fertility rates."